Like following a playbook, my work with the Broncos stays within brand guidelines.
2022 | DIGITAL DESIGN | PRINT | BRANDING
At the beginning of every Broncos season, the creative departments huddle together to create a new season look. We create a toolbox full of assets like textures, typefaces, and vector accents that stay in line with the company’s overarching brand guidelines. This season, we have a young team with a new head coach and a new quarterback, so we wanted the season look to be clean and fresh. Like a clean slate, the graphics lean heavy into white backgrounds and white uniforms with a pop of orange and navy. Cropping the Broncos logo in unique shapes was also a key focus to bring brand recognition into all designs.
PHOTOSHOP | ILLUSTRATOR
I designed a mobile wallpaper every Wednesday for fans to download.
These wallpapers were a way to flex my creativity because I was allowed to break brand guidelines to make unique and fun fan art.
Using a minimalist, white background with the white uniforms allowed the Broncos orange to stand out.
Large typography allowed me to create impactful stat graphics that create immediate engagement.
More examples of #WallpaperWednesday
I enjoyed exploring different ways to crop the Broncos logo to create unique visuals and background textures.
Announcing 2022 defense and special teams roster at the start of the season.
There's a lot of excitement built around the schedule release and I designed multiple versions for use on desktop, mobile and printed copies for fans to refer to throughout the season.
While my main role with the Broncos was digital media design, I got the opportunity to design the large banners on the outside of the stadium for the 2022 season.