2023 | PRINT | BRANDING | LOGO DESIGN | DIGITAL
Like the adversity of a young girl, a successful brand campaign must be strong and remain true to its identity.
The Denver Broncos celebrated International Day of the Girl by hosting an event for young women at Empower Field at Mile High. With young women ages 12-18 as our target audience, I wanted this brand extension to look contemporary, young, strong and whimsical. The first step in this project was to create a logo and brand guidelines that supported the theme of the event. Once the brand was established, I designed a variety of print and digital assets that were used throughout the event.
PHOTOSHOP | ILLUSTRATOR | INDESIGN
Easel signs were located throughout the event to provide direction and information.
Inspirational "post-it notes" were scattered throughout the event to provide encouraging words to attendees.
This empowerment throne provided a fun photo experience for attendees to enjoy.
